Categories

For this category, judges will be looking for evidence that you were the best journalist covering financial services for a professional/B2B audience in 2024.

Submissions: Judges are looking for three examples of your work, showcasing your journalism and demonstrating your specialist skill as a B2B writer.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best print, broadcast, or digital media outlet covering financial services for a professional/B2B audience in 2024.

Submission: Judges are looking for three individual pieces (not full editions) that best showcase your outlet's work. These can be a variety of news stories, features, exclusives etc.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of how your title was exceptional in 2024 and why your submission deserves to win. Provide useful background/context on the pieces you have selected.

For this category, judges will be looking for evidence that you were the best financial broadcaster covering personal finance, consumer money matters, or business/City news in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing the scope of your financial broadcast skills.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best financial journalist with a regular column (print/broadcast/digital) covering City, business, personal finance issues in 2024.

Submission: Judges are looking for 3 examples of your work, demonstrating your specialist skill as a commentator on personal finance and money matters.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best consumer money agony aunt/uncle (print/ broadcast/online) tackling readers' financial problems and complaints in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your skill as a consumer champion and use of specialist knowledge to assist readers.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best journalist (print/broadcast/digital) covering personal finance and consumer money matters in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and demonstrating your specialist skill covering personal finance and consumer money matters.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best print/broadcast/digital media outlet covering personal finance and consumer money matters in 2024.

Submission: Judges are looking for three individual pieces (not full editions) that best showcase your outlet's work. These can be a variety of news stories, features, exclusives etc.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of how your title was exceptional in 2024 and why your submission deserves to win. Provide useful background/context on the pieces you have selected.

For this category, judges will be looking for evidence that you were the best journalist (print/broadcast/digital) covering Fintech in 2024. This includes stories about stand-alone fintech initiatives, as well as those about major tech innovations, such as artificial intelligence, that are impacting financial services.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and demonstrating your specialist skill covering the impact of major advances in technology, i.e. AI, on financial services.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best freelance financial journalist of 2024.

Submission: Judges are looking for 3 examples of your work, demonstrating your specialist skill as a financial freelance journalist. Where possible, include work from a range of titles.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the most impactful independent financial influencer during 2024. This is a showcase for anyone who creates their own content independently of established media brands. It can be a blog, podcast, video or social media, or a mixture of different elements.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and demonstrating your specialist skills and knowledge on personal finance and money matters and the businesses that operate in those sectors.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast/hosted and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best financial or business journalist working for the UK’s local and/or regional press – including brands specialising in serving the nations of the United Kingdom – during 2024.

Submission: Judges are looking for 3 examples of your work, showcasing the stories you covered and your skills as a journalist writing for your audience, whether that be local, regional or national.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best new financial journalist (having started your first financial journalism role after 1 Jan 2023) covering the financial services market for a B2B/professional audience in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and demonstrating your skills a financial journalist.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the best new financial journalist (having started your first financial journalism role after 1 Jan 2023) covering the financial services market for a consumer audience in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and demonstrating your skills as a financial journalist.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist who best covered the savings market in 2024, including personal banking.

Submission: Judges are looking for 3 examples of your work, showcasing the savings pieces you covered and your skill as a journalist covering this topic.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist who best covered general insurance issues for either a B2B or consumer audience – or both – in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and skill covering this sector.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist who best covered investment for a B2B audience in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and skill covering this sector.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist who best covered investment for a consumer audience in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and skill covering this sector.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist who best covered the mortgage and property market for a B2B audience in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and skill covering this sector.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist who best covered the mortgage and property market for a consumer audience in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and skill covering this sector.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the the financial journalist who best covered the pensions market for a B2B audience in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and skill covering this sector.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist who best covered the pensions market for a consumer audience in 2024.

Submission: Judges are looking for 3 examples of your work, showcasing your journalism and skill covering this sector.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist who best covered finance-related health and protection issues in 2024, for either a B2B or consumer audience - or both.

Submission: Judges are looking for 3 examples of your work, features, articles, investigations, etc, showcasing your skill as a journalist and specialist knowledge of finance-related health and protection.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your pieces were published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your pieces.

For this category, judges will be looking for evidence that you were the financial journalist responsible for the best financial services story of 2024 aimed at a professional/B2B audience.

Submission: Judges are looking for a single story, which exposed/highlighted a financial issue.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your piece was published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your piece.

For this category, judges will be looking for evidence that a single programme – radio, TV, podcast, online etc – was the best visual or audio production covering finance, money matters, or business/City news in 2024. Make your case with a short supporting statement explaining why your submission deserves to win. This can be an episode in a series or standalone production.

Submission: Judges will be expecting an outstanding broadcast, showcasing great journalism that had genuine impact.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your programme was broadcast/hosted and any useful background/context. Explain why your submission deserves to win and describe the impact of your production.

For this category, judges will be looking for evidence that you were the financial journalist responsible for the best story highlighting the challenges of diversity and financial inclusion. This could be a story about products and services impacted by financial exclusion/inclusion, benefits, or the way a sector or firm is reacting to diversity issues.

Submission: Judges are looking for a single story, covering diversity/financial inclusion.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your piece was published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your piece.

For this category, judges will be looking for evidence that you were the financial journalist responsible for the best ESG or sustainable finance story of 2024.

Submission: Judges are looking for a single story, covering ESG/sustainable finance.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your piece was published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your piece.

For this category, judges will be looking for evidence that you were the financial journalist responsible for the best personal finance/consumer money story of 2024.

Submission: Judges are looking for a single story, which exposed/highlighted a financial issue.

Supporting statement: Judges refer extensively to supporting statements during their deliberations. Make your case in a maximum of 300 words. Give a clear explanation of where your piece was published/broadcast and any useful background/context. Explain why your submission deserves to win and describe the impact of your piece.

For this category, judges will be looking for evidence that you were the best PR/communications professional working in the financial services industry in 2024.

Make your case with a short supporting statement (maximum 300 words) explaining why your submission deserves to win. Judges refer extensively to supporting statements during their deliberations.

In particular, on behalf of the organisation that you represent, provide examples where your professionalism, diligence, hard work and knowledge has put you front-and-centre of the financial journalism community during 2024.

Did you create, lead, or work, on successful press campaigns? Revamp your organisation’s social media strategy? Overhaul your online media centre? Generally improve relationships with the financial press?

How did these or any other changes result in positive outcomes/exposure for your organisation?

For this category, judges will be looking for evidence that you were the best press office team working in-house for a financial services company/organisation during 2024. Press teams of all sizes can enter.

Make your case with a short supporting statement (maximum 300 words) explaining why your submission deserves to win. Judges refer extensively to supporting statements during their deliberations.

In particular, provide examples where, on behalf of the organisation you represent, your press team’s professionalism, diligence, hard work and knowledge has put it front-and-centre of the financial journalism community during 2024.

Did you create, lead or work on any successful press campaigns? Did you turn around a record number of press enquiries? Did you improve your response times?

How did this result in positive outcomes/exposure for your organisation?

For this category, judges will be looking for evidence that you were the best financial services PR/communications professional (having started your first financial PR role after 1 January 2023).

Make your case with a short supporting statement (maximum 300 words) explaining why your submission deserves to win. Judges refer extensively to supporting statements during their deliberations.

In particular, provide examples where, on behalf of the organisation that you represent, your professionalism, diligence, hard work and knowledge has put you front-and-centre of the financial journalism community during 2024.

Did you help create, or work on successful press campaigns? How else have you improved your relationship with the financial press and how did this result in positive outcomes/exposure for your organisation?

How did these or any other changes result in positive outcomes/exposure for your organisation?

For this category, judges will be looking for evidence that your financial services company/organisation produced the most outstanding and thought-provoking media campaign during 2024.

Make your case with a short supporting statement (maximum 300 words) explaining why your submission deserves to win. Judges refer extensively to supporting statements during their deliberations.

Your media campaign might have been a one-off, or part of an ongoing initiative, but with tangible evidence of activity during the calendar year 2024.

Campaigns may have featured survey/research work, a white paper, or other thought leadership insights/content concerned with a particular aspect of the UK’s financial services landscape.

Judges will be looking for entries which had clear objectives and evidence of engagement.

Successful entries will be those which caught the attention of financial journalists and which ultimately enjoyed coverage within the UK’s financial press (consumer, B2B, print, broadcast, digital or a combination).

You might want to include:
• Objectives
• Target audience
• Implementation
• Results/evidence of engagement with the financial press
• Why your thought leadership campaign should win
• Details of supporting documents, URLs, etc, to back up your entry

For this category, judges will be looking for evidence that you were the best media expert/commentator working within a financial services company or organisation during 2024. Make your case with a short supporting statement (maximum 300 words) explaining why your submission deserves to win. Judges refer extensively to supporting statements during their deliberations.

In particular, on behalf of the organisation you represent, provide examples where your professionalism, diligence, hard work and knowledge has put you front-and-centre of the financial journalism community during 2024.

Did your profile increase in 2024? Were you the leading voice of successful press campaigns?

How did these or any other changes result in positive outcomes/exposure for your organisation?

For this category, judges will be looking for evidence that you were the best external financial PR agency of 2024.

Make your case with a short supporting statement (maximum 300 words) explaining why your submission deserves to win. Judges refer extensively to supporting statements during their deliberations.

In particular, provide examples of where your agency’s professionalism, diligence, hard work and knowledge has put it front-and-centre of the financial journalism community during 2024.

Did you create, lead or work on any successful press campaigns? Did you turn around a record number of press enquiries? Did you improve your response times?

How did this result in positive outcomes/exposure for your clients?