B2B Title of the Year


A shortlist of six strong initial contenders in this category turned into a straight match between a pair of titles once the judges had concluded their original deliberations. On further scrutiny they awarded the trophy to New Model Adviser which, in the words of one judge “shows an excellent understanding of its audience and has a willingness to push boundaries in tackling challenging issues, for example, mental health and sexual harassment.”

“Great stories, great interviews and great campaigns. Not only that but the print product is slick and benefits from strong design which, needless to say, greatly helps along the general narrative for a product serving a professional readership,” a second judge commented.


  • FTAdviser/Financial Adviser
  • Insurance Post
  • Money Marketing
  • New Model Adviser
  • Portfolio Adviser
  • Professional Adviser



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