Consumer Champion of the Year


The consumer champion section is always a strong category and this year was no different with the judging panel eventually narrowing a very worthy field down to just a pair of names. In the end it was the Telegraph’s Katie Morley who emerged triumphant, having moved to her ‘Katie Morley Investigates’ column during mid-2019 on the retirement of Telegraph stalwart Jessica Gorst-Williams.

“Her debut year in this role has been an impressive one, not only having won back a staggering amount of money for her readers, but also showing a true commitment to them,” one judge said. “Katie gets to the bottom of complex cases and whether it is a fraudulent partner or a hot-potato passing bunch of insurers she gets to the truth and drives results,” a second judge added.


  • David Byers, The Times and The Sunday Times
  • Maisha Frost, Daily and Sunday Express
  • Jonathan Gibson, BBC Birmingham
  • Tony Hetherington, Mail on Sunday
  • Katie Morley, Telegraph Media Group


Sponsored by

Proud sponsor of Consumer Champion of the Year

LifeSearch protects more than 100,000 families a year from many offices across the UK and one in South Africa. We serve the customers of leading price comparison websites, banks and insurers, through online trading and expert advice and support over the telephone.

Our driving purpose has long been, “To love getting far more people than anyone ever thought possible to protect themselves, their families and their businesses, in a way we know is best for them.” We are getting there.

We are the UKs largest protection intermediary by quite some way and regularly lend our 21 years’ worth of expertise to insurers and other trade organisations who ask for our help to improve what our market does for consumers and we are proud to have recently helped found the Women in Protection group too.

We say: “LifeSearch loves sponsoring the Consumer Champion of the Year award because we can’t think of a higher purpose for a personal finance journalist than being just that. Our version of championing consumers is to help them get the best life insurance and protection outcomes possible by doing to them as we would be done by and so helping them and their families to be more financially resilient.

So this award, which recognises those who champion the cause of consumers every day, is right up our street.”

Find out more

By continuing to use the site you agree to our cookies policy. Accept