The Awards Ceremony


When is the Awards Ceremony?
Due to the on-going government restrictions, we have had to review the scheduling of this year’s Awards ceremony and reschedule from Wednesday 14 July to Tuesday 7 September 2021 at The Brewery, London. 

We understand the awards are a highly anticipated night of the year recognising excellence in financial journalism, PR and communications. However, the wellbeing and safety of all involved is our utmost priority, and we believe taking this decision now allows us to provide as much notice as possible to everyone involved.

What COVID-19 measures will be in place at the event?
Guests will be required to show either proof of double vaccination or proof of a negative lateral flow/PCR test in the 48 hours pre-event in order to gain access to the venue. Further information on how to demonstrate this, along with details on the additional onsite measures in place, are available here.

PLEASE NOTE: the venue have confirmed that the vaccination card will NOT be accepted as proof of vaccination status; attendees with no proof of COVID-19 status will be asked to take a lateral flow test before they are allowed onsite by venue security.

What are the timings for the Awards Ceremony?
Approximate timings are as below – full timings will be sent with your tickets, approximately 4 weeks prior to the event.

18.15: Drinks reception
19.15: Awards and Dinner
23.00: Entertainment
01.00: Carriages

What is the dress code for the Awards Ceremony?
The dress code for the event is cocktail dresses & lounge suits.

How do I book a table?
The online booking form, along with table packages and pricing is available here.

How is the table plan decided?
Priority seating is allocated initially to VIPs and Sponsors; this is then followed by paid platinum table bookings, gold table bookings and then silver table bookings in booking date order.

Are there any discounted hotel rates available on the night?
Our accommodation partner PHR have put together a list of preferential rates at nearby hotels. Please see below for details: To view preferential rates in the area, please use the following link:

Alternatively, please visit and use event code hlma21.

Rates are available for the evening of Tuesday 7 September.

Guests can also book by telephoning PRIORITY on 0845 6123 611 or +44 1473 550 620 and quoting Event Code: MFPE003 21 21

When will my tickets be sent out?
Tickets will be sent out approximately 4 weeks prior to the event, providing payment has been received.


The Entry Process

Who can enter?
The awards are split into two sections: one for financial journalists and the titles they work for, the other for PR and communications professionals supporting the financial media sector.

Has the entry process for 2021 been adapted in light of the Covid-19 pandemic?

Covid-19 and the fallout of the pandemic was the biggest factor influencing the performance of the financial markets in 2020. We are therefore anticipating that the majority of work submitted will reference the impact of the pandemic, although entrants may, of course, choose to submit stories on alternative topics should they wish. We have left our category criteria broad to encourage a diverse range of submissions. Click here to view the 2021 categories and criteria.

Journalism Categories

Who can take part?
The Awards comprise categories for individual journalists (consumer and B2B), as well as media outlets covering different aspects of the financial marketplace.

How do I enter?
Entries are now closed. Shortlists will be announced in May 2021.

What do I need to submit?
For each entry, you will be asked to submit a 250-word supporting statement, as well as up to three examples of work. Please note, if you are entering one of the ‘Story of the Year’ categories, only one story example is required.

Please include a relevant image with your entry. For example:

  • If you are entering blog of the year or a title of the year category, please provide a screenshot of your website or a PDF of one front cover
  • If you are entering an individual or story of the year award, please provide a headshot

How do I provide examples of work for the 'Title of the Year' categories?
If you are entering a 'Title of the Year' category and would like to supply physical copies, please send 5 x copies of each example to the address below by Wednesday 3 March 2021 at the latest, to ensure that they can be passed on to our judges. PDF and web examples can be added to your entry form.

FAO Charlotte Covey-Crump, Headlinemoney Awards
10th Floor, Southern House
Wellesley Grove

When is the entry deadline?
Entries are now closed.

How much does it cost to enter?
All categories are FREE to enter.

What is the eligibility period?
Items of work must have appeared in the calendar year 2020.

Who will judge my submissions?
The process to decide all the category winners is carried out by more than a hundred judges comprising senior financial journalists, editors and PRs drawn from around the UK’s financial media, during an extensive phase of judging in Spring/Summer 2021.

What will the judges be looking for?
In addition to reviewing your examples of work, judges will be looking for evidence that you were the best in your area in 2020. Make your case in your supporting statement (max. 250 words) to explain why your submission deserves to win. Judges refer extensively to supporting statements during their deliberations.

When will the shortlist be announced?
There will be two formal shortlist announcements made online and via Twitter. The journalism shortlist will be announced in May 2021.


PR Categories


Who can take part?
Entries are welcomed in our PR categories from financial services communications professionals, press teams and expert commentators. Whether you’re doing a great job as an individual, or as part of a team, there’s a category for you to showcase your achievements.

How do I enter and what do I need to submit?
Entries are now closed.

You will be asked to submit both a supporting statement of up to 300 words, as well as 50-word summary of your entry. This summary will be used on the Awards website during the journalist vote, should your entry be shortlisted.

Please include a relevant image with your entry. For example:

  • If you are entering the PR professional, rising star, or expert categories, provide a headshot. 
  • If you are entering the press team or PR agency category, include a relevant team photo or corporate image.
  • If you are entering the thought leadership category, provide a relevant illustration of the campaign that’s being submitted.

When is the entry deadline?
Entries are now closed.

How much does it cost to enter?
All categories are FREE to enter.

What is the eligibility period?
Items of work must have appeared in the calendar year 2020.

Can I nominate someone else?
Yes, but ONLY in the ‘Expert of the Year’ category, where we’re happy to receive entries from third parties making a nomination on an individual’s behalf as well as direct from commentators themselves. For example, a press officer making a nomination on behalf of an expert from the same company for whom they’ve achieved airtime.

Who will judge my submission?
Entries in each category will be scrutinised by a panel of judges from the financial services media. The judges will compile shortlists for each of the six PR categories and the winners will ultimately be decided by the financial press via an online vote.

What will the judges be looking for?
There are no hard-and-fast rules about what makes a great entry in each of these categories. But bear in mind that it’s the financial press that has the final say in the decision-making. Ultimately, the aim is to impress on the judges your communications expertise when it comes to working with the financial press.

Evidence of dedication, professionalism, reputation for efficiency, quality of story/campaign, ability to deploy experts at short notice, and an understanding of a journalist’s particular audience, are some of the factors that will doubtless contribute to the final decisions.

This is your chance to tell journalists about your media relations strengths and achievements over the past year!

When will the shortlist be announced?
There will be two formal shortlist announcements made online and via Twitter. The PR shortlist will be announced in April 2021.



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