Thought Leadership Initiative of the Year

Katie Hurren, Media Relations Manager at Aviva, collects Aviva's Award from Editor of Corporate Adviser John Greenwood and Awards Host Marcus Brigstocke

WINNER: AVIVA FOR FRAUD PREVENTION CAMPAIGN

This year’s Thought Leadership Award goes to Aviva for their Fraud Prevention Campaign.  Launched in July last year, the Aviva Fraud Report used consumer research and existing fraud expertise to increase public awareness of fraud – particularly savings and investment scams – and to encourage people to report fraud.

The campaign received extensive coverage across all forms of financial media, including national and regional broadcast news, pensions and insurance trades, national personal finance and regional news. The campaign culminated in Peter Hazlewood, Aviva’s Group Financial Crime Risk Director, giving evidence at the Work & Pensions Committee meeting: ‘Protecting pension savers | Pension Scams’.

“Raising awareness of scams is always important but even more so when the scammers were taking advantage of people's anxieties relating to Covid-19," commented one judge, applauding the reach of the fraud campaign.

 

HIGHLY COMMENDED: OPENMONEY WITH THE LANG CAT FOR THE UK ADVICE GAP 2020

Commiserations to OpenMoney with the lang cat, for The UK Advice Gap report which was just pipped at the post for 2021. The report provided an important platform to discuss the complex issues behind the nation’s poor take-up of regulated financial advice and called on the sector and Government to work together to promote financial advice.

 

Shortlisted

  • Aviva for Fraud Prevention Campaign
  • Wesleyan with Citypress for Teachers Pension Scheme: Helping key workers navigate pensions changes
  • NOW: Pensions with Cicero / AMO for The Underpensioned Report
  • Quilter for There For You
  • Schroders Personal Wealth for Money and Mind Report
  • OpenMoney with the lang cat for The UK Advice Gap 2020

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