Campaign of the Year
Paul Morgan-Bentley, The Times, collects the trophy from Matthew Whitbread, Director at Instinctif Partners, and Awards host Rachel Parris.
WINNER:
British Gas Breaking into homes of the vulnerable, The Times
During a hearty panel debate, the judges were firmly split between two entries, but in what was a hard-fought win for The Times, their campaign British Gas Breaking into homes of the vulnerable eventually pulled ahead.
Judges expressed admiration for what one described as “superior public impact journalism”, commending The Times for “giving a voice to the vulnerable and the voiceless”. “It’s reassuring to see a media outlet able to drive such change,” commented another judge.
Highly Commended:
Stop the Social Media Scammers, Money Mail, Daily Mail
Coming very close to the top spot this year was Money Mail’s Stop the Social Media Scammers campaign. Judges were highly impressed by this “ambitious campaign” and use of “emotive case studies”. “They took on a juggernaut with a long game in mind,” observed one judge. “An all-round phenomenal campaign,” remarked another.
Shortlist
Stop the Social Media Scammers, Money Mail, Daily Mail
Locked out by the LISA, MoneySavingExpert.com
Calls for judicial review into FCA as investment trust sector faces extinction, Portfolio Adviser
British Gas Breaking into homes of the vulnerable, The Times
State pension top-ups, This is Money
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