Rising Star of the Year (Consumer)

MoneySavingExpert.com's Emily White collects her trophy from Alexander Manas, Commercial Director at Scottish Friendly and awards host Ayesha Hazarika MBE


Emily White, Moneysaving Expert

This Rising Star category was open to journalists starting out in consumer financial journalism after January 2020, and the judges felt great optimism for the future of personal finance consumer reporting based on the shortlist. The panel found it very hard to separate the top two entries after the scoring phase, but in the end, agreed the award should go to MoneySavingExpert’s Emily White.

Emily’s work shows a “clear purpose and is a great example of problem solving”, said one judge. A second judge commented that “her stories have resulted in tangible outcomes for readers, and she has exhibited good consumer champion credentials”.

Highly Commended:

Laura Purkess, for work at Money Mail

Congratulations also go to Laura Purkess, who came so close this year. Laura delivered “solid investigation work that led to impressive scoops with clear impact”, explained one judge.


Tilly Armstrong, Money Mail, The Daily Mail

Emily Braeger, Daily Express

David Brenchley, The Times and The Sunday Times

Tom Haynes, Telegraph Media Group

Laura Purkess, for work at Money Mail, The Daily Mail

Emily White, MoneySavingExpert

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Scottish Friendly is a leading UK mutual life and investments organisation. It provides investors and their families with a wide range of investment and protection solutions and provides life and investment products and services to other financial organisations.

Scottish Friendly has roots stretching back to 1862. Established as the City of Glasgow Friendly Society, its name changed in October 1992 when it took over Scottish Friendly Assurance.

In recent years Scottish Friendly has significantly restructured its business. The Group has flourished through a three-part growth strategy of organic growth, mergers and acquisitions, and business process outsourcing.

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