Thought Leadership Initiative of the Year

Hargreaves Lansdown's Sarah Coles collects her trophy from Jeremy Fawcett, Head of Platforum and awards host Ayesha Hazarika MBE


HL Savings & Resilience Barometer, Hargreaves Lansdown

Following a journalist vote, this year’s Thought Leadership Award goes to Hargreaves Lansdown for its HL Savings & Resilience Barometer.

Launched January 2022, the Barometer builds a holistic view of the financial resilience of Britain, to inform consumers and policy makers about how today’s economy and financial choices impact households’ short and long-term resilience.

Judges were impressed with the campaign’s “multi-agency/organisational approach and innovative and wide rollout resulting in great numbers and feedback”. "A great campaign, good mission!” commented one judge, “the easy to understand and interactive tools are a plus”.


Experian for United for Financial Health

FTI Consulting with Reboot for Race to Equality

Hargreaves Lansdown for HL Savings & Resilience Barometer

Leeds Building Society with FleishmanHillard UK for Tackling the UK's homeownership crisis

Man Bites Dog with BNY Mellon Investment Management for The Pathway to Inclusive Investment

Royal London with H/Advisors Cicero for Bridging the Gender Pension Gap

Teamspirit with The Association of British Insurers (ABI) and Pensions and Lifetime Savings Association (PLSA) for Pay Your Pension Some Attention

Yorkshire Building Society for A Voice for Savers