Thought Leadership Media Campaign
Tom Selby, AJ Bell, collects their trophy from Stephanie Hawthorne, Freelance Journalist & Editor, and Awards host Rachel Parris.
WINNER:
AJ Bell for One ISA - Simplifying ISAs for consumers and encouraging saving
Following a journalist vote, this year’s Thought Leadership Award goes to AJ Bell for their campaign, One ISA - Simplifying ISAs for consumers and encouraging saving .
This substantial campaign called on the government to simplify the ISA landscape for the benefit of consumers. The campaign, supported by an in-depth policy paper and consumer research, was widely covered across national and trade press and triggered a review and reform at the Autumn Statement.
“This was truly an agenda-setting campaign,” remarked a journalist judge. “It identified an issue where they believed they could make a difference. They achieved cut-through and genuine impact with well-evidenced, clearly focused information designed to deliver the objectives they set themselves.”
Shortlist
AJ Bell for One ISA - Simplifying ISAs for consumers and encouraging saving
AXA UK with Unity for Mind Health Study
Experian with Brands2Life for Support Hub
Quilter Cheviot for Our Expectations For Investment Trust Boards
Save the Student for National Student Money Survey 2023
Skipton Building Society for The Abandoned Billions
TSB for Backing consumers on fraud: Social media scams and fraud reimbursement