Vitality are a health, life and car insurance and investments company. We offer market leading, comprehensive and award-winning cover and positively different investments to our members.
Our core purpose, to make people healthier and to enhance and protect their lives, is embedded within all our products and services. We believe in the idea of ‘shared value’, a unique approach to insurance, based on the scientifically proven principles of behavioural economics. We empower members to take control of their wellness and develop long-term healthy habits, that are good for them, good for us and good for society.