The Observer's Anna Tims collects her Award from Content Creator at LifeSearch Angus Baigrie and Awards Host Marcus Brigstocke


Consumer champion is always a competitive category and 2020 was no different. From the very strong shortlist it was the Observer’s Anna Tims who emerged triumphant after the judging session.

“Exceptional work: Anna gets results, writes well but more importantly, takes a consumer issue and puts them in the news pages,” one judge said. Another commented on her “brilliant storytelling” and noted that “Anna shows how journalists can be a force for good”.


Proud sponsor of Consumer Champion of the Year

LifeSearch recently reached a major milestone: we protected family number 600,000 and life number 1,000,000. Back in 1998, when the company was three people and a desk, this was the stuff of pipe dreams.

Over 22 years we’ve grown but we’ve never lost connection to our purpose. We’re here for families. Every day we advocate and battle for industry change. We fight for fairness in claims and support families through dark times.

This mission underpins everything we do at LifeSearch and today we’re the biggest of our kind. We offer expert independent advice to customers in life insurance, critical illness cover, income protection, family income benefit, serious illness cover and business insurance. We’ve won dozens of awards for our expertise and service, and customers rate us 4.9 out of 5 (excellent) on TrustPilot.

“We love sponsoring the Consumer Champion of the Year award as it’s so perfectly in-sync with what we strive for. It’s hard to think of a higher purpose than communicating truths, raising awareness, and helping people to feel more confident in money matters. Any journalists who usher people towards protection – and the priceless peace-of-mind it offers – need to be recognised and rewarded. If we can help to point the spotlight in the right place then sign us up!”

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