Rising Star of the Year (B2B)

New Model Adviser's Laura Purkess collects her Award from Public Relations and Public Affairs Director at Key Group Lee Blackwell and Awards Host Marcus Brigstocke


In the judging session, it soon became clear that two of the entries would be battling it out in this category. Both were strong trade submissions, tailored to their audience and a delight to read. In the end the judges decided that Laura Purkess of New Model Adviser should scoop the honours.

One judge commented that Laura: “has genuine investigative nous and all her stories have resulted in real world change”. Another noted that she “has a really good turn of phrase and an eye for an interesting story.”



  • Theo Andrew, SportBusiness, for work on Wealth Manager
  • Amy Austin, FTAdviser
  • Jen Frost, Insurance Post
  • Laura Purkess, New Model Adviser
  • Oliver Telling, FT Specialist


Sponsored by

Proud sponsor of Rising Star of the Year (B2B)

Pioneers in the equity release market, Key Group is on a mission to be the UK’s leading retirement finance expert, focused on helping people finance a better retirement.  The Group is proud to have helped over-55s release more than £5 billion worth of equity from their properties during its almost 25-years of operation.

Evolving to meet the needs of the over-50s market, brands within Key Group include the UK’s leading equity release adviser (Key), innovative later life lender (more2life), respected referral service (Key Partnerships) and leading later life service provider (AIR Group). 

Key Group is determined to help grow the later life lending market through helping to develop advice standards, supporting the growing number of advisers and launching innovative retirement lending products.

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