Categories
View the categories and criteria below.
Our judges will review entries, compile a shortlist and decide upon the winners in panel discussions. The winners of the PR categories will be decided by a journalist vote, following an initial round of judging to establish a shortlist. Entries for the PR and journalism categories will open in the new year.
Before entering, please read the Entry Process, Tips and Guidelines, and Entry FAQs .
If you have any questions, get in touch with Ruth Boateng.
Please be advised that the entry process may experience delays due to high website traffic.
IMPORTANT ENTRY DATES:
To jump to your chosen category section, click below:
Journalism Awards
B2B Journalist of the Year
Awarded to the best journalist covering financial services for a professional/B2B audience in 2025.
B2B Title of the Year
Awarded to the best print, broadcast, or online media outlet covering financial services for a professional/B2B audience in 2025.
Broadcast Journalist of the Year
Awarded to the best financial broadcaster covering personal finance, consumer money matters, or business/City news in 2025.
Commentator of the Year
Awarded to the best financial journalist with a regular column (print/broadcast/digital) covering City, business, personal finance issues in 2025.
Consumer Champion of the Year
Awarded to the best consumer money agony aunt/uncle (print/ broadcast/digital) tackling readers' financial problems and complaints in 2025.
Consumer Money Journalist of the Year
Awarded to the best journalist (print/broadcast/digital) covering personal finance and consumer money matters in 2025.
Consumer Money Title of the Year
Awarded to the best print/broadcast/online media outlet covering personal finance and consumer money matters in 2025.
Freelance Journalist of the Year
Awarded to the best freelance financial journalist of 2025.
Nations and Regions Journalist of the Year
Awarded to the best financial or business journalist working for the UK’s local, regional press or media serving the nations of the UK during 2025.
Rising Star of the Year (B2B)
Awarded to the best new financial journalist (having started your first financial journalism role after 1 Jan 2024) covering the financial services market for a B2B/professional audience in 2025.
Rising Star of the Year (Consumer)
Awarded to the best new financial journalist (having started your first financial journalism role after 1 Jan 2024) covering the financial services market for a consumer audience in 2025.
Savings Journalist of the Year
Awarded to the financial journalist who best covered the savings market in 2025.
Independent Financial Content Creator of the Year
*Updated for 2026*
Awarded to the best independent financial content creator in 2025.
Specialist Journalist Awards
General Insurance Journalist of the Year
Awarded to the financial journalist who best covered general insurance issues for either a B2B or consumer audience in 2025.
Investment Journalist of the Year (B2B)
Awarded to the financial journalist who best covered investment for a B2B audience in 2025.
Investment Journalist of the Year (Consumer)
Awarded to the financial journalist who best covered investment for a consumer audience in 2025.
Mortgage & Property Journalist of the Year (B2B)
Awarded to the financial journalist who best covered the mortgage and property market for a B2B audience in 2025.
Mortgage & Property Journalist of the Year (Consumer)
Awarded to the financial journalist who best covered the mortgage and property market for a consumer audience in 2025.
Pensions Journalist of the Year (B2B)
Awarded to the financial journalist who best covered the pensions market for a B2B audience in 2025.
Pensions Journalist of the Year (Consumer)
Awarded to the financial journalist who best covered the pensions market for a consumer audience in 2025.
Protection Journalist of the Year
Awarded to the financial journalist who best covered finance-related health and protection issues for either a B2B or consumer audience in 2025.
Story of the Year Awards
B2B Story of the Year
Awarded to the financial journalist responsible for the best financial services story of 2025 aimed at a professional/B2B audience.
Broadcast of the Year
Awarded to the best visual or audio production covering finance, money matters, or business/City news in 2025 for either a B2B or Consumer audience.
Diversity and Financial Inclusion Story of the Year
Awarded to the financial journalist who provided the best coverage of diversity and financial inclusion issues impacting firms and/or consumers in 2025.
ESG Story of the Year
Awarded to the financial journalist responsible for the best ESG/sustainable finance story of 2025.
Personal Finance Story of the Year
Awarded to the financial journalist responsible for the best personal finance/consumer money story of 2025.
PR and Communications Awards
The below categories are now closed for entry.
Expert of the Year
Awarded to the best media expert/commentator working within a financial services company or organisation during 2025 – as voted for exclusively by financial journalists.
PR Agency of the Year
Awarded to the best external financial PR agency of 2025 - as voted for exclusively by financial journalists.
Press Team of the Year (in-house)
Awarded to the best press office team working in-house for a financial services company/organisation during 2025 - as voted for exclusively by financial journalists.
Rising Star PR Professional of the Year
Awarded to the best financial services PR/communications professional (having started your first financial PR role after 1 Jan 2024) - as voted for exclusively by financial journalists.
Thought Leadership Media Campaign
Awarded to the financial services company/organisation who produced the most outstanding and thought-provoking press campaign during 2025 - as voted for exclusively by financial journalists
Banking PR of the Year
*New for 2026*
Awarded to the best PR/communications professional working in the banking sector in 2025 - as voted for exclusively by financial journalists.
Insurance & Protection PR of the Year
*New for 2026*
Awarded to the best PR/communications professional working in the insurance or protection sector in 2025 - as voted for exclusively by financial journalists.
Investment PR of the Year
*New for 2026*
Awarded to the best PR/communications professional working in the investment sector in 2025 - as voted for exclusively by financial journalists.
Mortgage PR of the Year
*New for 2026*
Awarded to the best PR/communications professional working in the mortgage/property sector in 2025 - as voted for exclusively by financial journalists.
Pensions PR of the Year
*New for 2026*
Awarded to the best PR/communications professional working in the pensions sector in 2025 - as voted for exclusively by financial journalists.
Savings PR of the Year
*New for 2026*
Awarded to the best PR/communications professional working in the savings sector in 2025 - as voted for exclusively by financial journalists.
Overall performance Awards
Please note these awards are not available for entry.
Outstanding Achievement Award
Awarded to an individual whose work in 2025 has had a significant, beneficial impact within the sphere of financial services media.
Headlinemoney Journalist of the Year
The overall award made to the outstanding financial journalist of 2025.
Headlinemoney PR Professional of the Year (in-house or agency)
The overall award made to the outstanding financial PR of 2025.
