Categories

View the categories and criteria below.

Our judges will review entries, compile a shortlist and decide upon the winners in panel discussions. The winners of the PR categories will be decided by a journalist vote, following an initial round of judging to establish a shortlist. Entries for the PR and journalism categories will open in the new year.

Before entering, please read the Entry Process, Tips and Guidelines, and Entry FAQs .

If you have any questions, get in touch with Ruth Boateng.

Please be advised that the entry process may experience delays due to high website traffic.

IMPORTANT ENTRY DATES:


To jump to your chosen category section, click below:

Journalism Awards 

Awarded to the best journalist covering financial services for a professional/B2B audience in 2025.

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Awarded to the best print, broadcast, or online media outlet covering financial services for a professional/B2B audience in 2025.

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Sponsored by:

Awarded to the best financial broadcaster covering personal finance, consumer money matters, or business/City news in 2025.

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Awarded to the best financial journalist with a regular column (print/broadcast/digital) covering City, business, personal finance issues in 2025.

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Awarded to the best consumer money agony aunt/uncle (print/ broadcast/digital) tackling readers' financial problems and complaints in 2025.

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Awarded to the best journalist (print/broadcast/digital) covering personal finance and consumer money matters in 2025.

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Awarded to the best print/broadcast/online media outlet covering personal finance and consumer money matters in 2025.

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Awarded to the best freelance financial journalist of 2025.

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Awarded to the best financial or business journalist working for the UK’s local, regional press or media serving the nations of the UK during 2025.

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Awarded to the best new financial journalist (having started your first financial journalism role after 1 Jan 2024) covering the financial services market for a B2B/professional audience in 2025.

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Awarded to the best new financial journalist (having started your first financial journalism role after 1 Jan 2024) covering the financial services market for a consumer audience in 2025.

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Awarded to the financial journalist who best covered the savings market in 2025.

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*Updated for 2026*

Awarded to the best independent financial content creator in 2025.

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Specialist Journalist Awards 

Awarded to the financial journalist who best covered general insurance issues for either a B2B or consumer audience in 2025.

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Awarded to the financial journalist who best covered investment for a B2B audience in 2025.

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Awarded to the financial journalist who best covered investment for a consumer audience in 2025.

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Awarded to the financial journalist who best covered the mortgage and property market for a B2B audience in 2025.

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Sponsored by:

Awarded to the financial journalist who best covered the mortgage and property market for a consumer audience in 2025.

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Sponsored by:

Awarded to the financial journalist who best covered the pensions market for a B2B audience in 2025.

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Awarded to the financial journalist who best covered the pensions market for a consumer audience in 2025.

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Awarded to the financial journalist who best covered finance-related health and protection issues for either a B2B or consumer audience in 2025.

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Story of the Year Awards 

Awarded to the financial journalist responsible for the best financial services story of 2025 aimed at a professional/B2B audience.

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Awarded to the best visual or audio production covering finance, money matters, or business/City news in 2025 for either a B2B or Consumer audience.

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Awarded to the financial journalist who provided the best coverage of diversity and financial inclusion issues impacting firms and/or consumers in 2025.

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Awarded to the financial journalist responsible for the best ESG/sustainable finance story of 2025.

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Awarded to the financial journalist responsible for the best personal finance/consumer money story of 2025.

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PR and Communications Awards 

The below categories are now closed for entry.

Awarded to the best media expert/commentator working within a financial services company or organisation during 2025 – as voted for exclusively by financial journalists.

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Awarded to the best external financial PR agency of 2025 - as voted for exclusively by financial journalists.

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Awarded to the best press office team working in-house for a financial services company/organisation during 2025 - as voted for exclusively by financial journalists.

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Awarded to the best financial services PR/communications professional (having started your first financial PR role after 1 Jan 2024) - as voted for exclusively by financial journalists.

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Awarded to the financial services company/organisation who produced the most outstanding and thought-provoking press campaign during 2025 - as voted for exclusively by financial journalists

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*New for 2026*

Awarded to the best PR/communications professional working in the banking sector in 2025 - as voted for exclusively by financial journalists.

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*New for 2026*

Awarded to the best PR/communications professional working in the insurance or protection sector in 2025 - as voted for exclusively by financial journalists.

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*New for 2026*

Awarded to the best PR/communications professional working in the investment sector in 2025 - as voted for exclusively by financial journalists.

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*New for 2026*

Awarded to the best PR/communications professional working in the mortgage/property sector in 2025 - as voted for exclusively by financial journalists.

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*New for 2026*

Awarded to the best PR/communications professional working in the pensions sector in 2025 - as voted for exclusively by financial journalists.

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*New for 2026*

Awarded to the best PR/communications professional working in the savings sector in 2025 - as voted for exclusively by financial journalists.

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Overall performance Awards 

Please note these awards are not available for entry.

Awarded to an individual whose work in 2025 has had a significant, beneficial impact within the sphere of financial services media.

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The overall award made to the outstanding financial journalist of 2025.

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The overall award made to the outstanding financial PR of 2025.

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